Starlight Theatre

Starlight Theatre is a truly unique venue in Kansas City, and a unique opportunity for InQuest Marketing to show how online direct communications can have an impact on an overall campaign and reduce traditional direct mail costs.  When tapped to be the direct communications/interactive agency of record, our initial task was to help them execute direct communications for the current season and prepare for the next season.  We immediately developed a new website on our CMS (Content Management System) and began planning for the upcoming year.

One of the immediate opportunities we recognized was that we could greatly reduce direct mail costs - or better use those dollars - if we could better communicate online.  Through more personalized and planned e-communications, existing customers could renew online creating efficiencies for both customers and Starlight.  With our email marketing tools and website, we were able to create a seamless transition for customers to receive information about the season package they had last year, then either renew the same package or upgrade.

Since then, we have evolved the website to allow management of not only their Starlight's Broadway show season content, but also concerts and educational programming.  Customers are renewing season tickets online at the highest rates ever, and the well-planned direct mail campaigns are helping Starlight achieve sales goals each year.